About Us

Laurie Hermance-Moore

Laurie is a history geek turned librarian, marketer, and genealogist.   Her passion is helping genealogists, societies, and individuals connect with the people that matter to them. 

As a marketer, Laurie has more than 15 years’ experience working with large companies leading strategic planning sessions, developing brands, and conducting market research to better understand how consumers think and feel.

As a researcher, she loves finding those elusive records that will solve a mystery—and bring an ancestor to life.  

Laurie is an adoptee that found her amazing birth family, and now feels as though she’s been adopted a second time.  Because it took her fifty years to actually know who her family is, she figures that’s why she’s been blessed with especially interesting ancestors who were on the leading edge of westward migration.  As a future service, she looks forward to helping other adoptees build out the trees of their own newly-found families, and learn how they fit in history too. 

Laurie holds a B.A. History from the University of Kansas, a Master’s in Library Science from the University of Alabama, a Master’s in Marketing from Franklin University, and the Certificate in Genealogical Research from Boston University.  She is a member of the Association of Professional Genealogists, the National Genealogical Society, and the Ohio Genealogical Society. 

She resides in Ohio with her husband and at least two cats.

Strategic Planning

Franklin County (Ohio) Genealogical & Historical Society, 2016-2018

Ohio Genealogical Society, 2017-2018

Montgomery County (Ohio) Chapter of Ohio Genealogical Society, 2018

Presentations and Articles

Association 0f Professional Genealogists Professional Management Conference, Fort Wayne, IN, September 22-24, 2016.  Poster Session: "Positioning Yourself for Marketing Success." 

Franklin County Genealogical Society, Columbus, Ohio, November 19, 2016. Presentation: "Road Trip! Visiting Your Grandfather's Home Town." 

Association of Professional Genealogists Quarterly, December 2016. Cover Article: "Positioning Yourself for Marketing Success." 

Association of Professional Genealogists Professional Management Conference, September 2017. Presentation: "A Marketing Plan is More Than a Facebook Page and a Business Card." 

Federation of Genealogical Societies, September 2017. Webinar: "Borrowing Corporate Strategy Techniques for Your Society." 

Association of Professional Genealogists Quarterly, March 2018. Article: "Getting Comfortable in Your Marketing Hat." 



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