Laurie is available to speak at your events on the topics below, or can develop a custom presentation.  Please contact me and let's discuss what you need.

Borrowing Corporate Strategy Techniques for Your Society

Many societies are at a crossroads— new competition from online genealogy sites and webinars, dwindling membership, and challenges in figuring out how to evolve activities.  It’s time to stop and make a plan!   Why not borrow from the business world?  Marketing Strategist (by day) and Genealogist (by night) Laurie Hermance-Moore will show you techniques that are used by large companies to refine how they “go to market”. Learn how to align your society leadership on your vision for the future, your current mission, how you are positioning yourself against the competition, and identifying and prioritizing your target audiences. 

“Shouldn’t our Society Be on Twitter?!”  Consider This First.  

Facebook. Twitter. YouTube. Pinterest. LinkedIn. Blogs. Brochures. Newsletters. The society website.   All of these may seem a bit scary, but they are simply “channels” that your society might use to get the word out about your offerings.  You aren’t alone--many businesses and organizations hear about the latest trend in marketing, and want to jump right in.  Don’t.  Marketing Strategist (by day) and Genealogist (by night) Laurie Hermance-Moore will show you the right way to approach marketing communications.  You’ll learn how to consider your audiences, what you want to say to convince them, how to create “content” that can be reused, and finally—where to distribute that content—and answer the question of whether you should really be on Twitter—or not. 

Road Trip!  Planning a Visit to Your Grandfather’s Home Town

If you are new to genealogy, you might have started with some boxes of photographs or maybe a bible or hand-lettered tree from your aunt.  And then you went online—and found out where your 3rd great grandfather raised his children—before his sons moved West to take advantage of the Homestead Act.  It’s time to leave the screen behind and get on the road—go see the places where your family lived, worked, and worshiped, and also learn new genealogy skills by doing onsite research. In this session, you’ll learn how to do your advance trip planning, then how to make the most of your time in your family’s home town.  

Researching in A New Area: Create a Quick Reference Guide!

Have you just found the county your family moved from, back in 1810?   And it’s in a state you’ve never worked in?   In this session, you’ll learn tips and tricks for how to get up to speed quickly, and will receive a template for a reusable quick reference guide.  We’ll cover the most important record types you should find, learning techniques that will apply to most geographic areas for finding records online or in person. 

HB splash image.png